What is a key characteristic of written proposals when seeking new business?

A key characteristic of written proposals when seeking new business is that they detail direct suggestions for consideration. Proposals serve as a means to convey specific ideas or solutions aimed at addressing the needs or problems of a client or potential partner. This characteristic is essential as it directly relates to the purpose of the proposal—convincing the reader of the value and feasibility of the suggested approach.

Effective proposals are structured to guide the reader through the rationale for the suggestions made, often including supporting data, benefits, and potential outcomes. This thoroughness allows decision-makers to understand the proposal’s relevance and practicality, ultimately aiding in their decision-making process.

In contrast, including only background information would fail to provide actionable steps, and an informal tone may not convey the professionalism typically expected in business contexts. Additionally, while brevity can be beneficial, written proposals are often more extensive than one page to effectively cover all necessary points and provide a comprehensive understanding of what is being proposed.